When it comes to marketing, especially cars, many companies don’t market to the older generation because they tend to think they just don’t buy anything. Well, besides medications, birthday cards for family members and dinners at Applebee’s. But as the baby boomers age, they are quickly becoming one of the biggest groups of people in America. And we have news for you, they do buy things, lots of things.
The days of our senior population sitting around the retirement home drinking Metamucil and watching Lawrence Welk are long gone. Nowadays, after meeting with their New York Medicaid services representative, seniors head out into the public or hop online and do some shopping.
There was a time when you would see seniors driving around the neighborhood on their way to church in their decades-old vehicles. You know, the little old lady who owns the 1985 Oldsmobile Cutlass Supreme with 13,000 miles on it. But it’s not like that anymore. Today’s retiree will spend the money to go out and buy the car they want to own. And if research is right, here are a few they are likely to choose.
Hyundai Sonata
There is just no way you are going to keep someone who has driven cars for over a half century away from such a formidable auto maker. Hyundai cars might be the butt of many jokes, but they are extremely well-built, affordable and have a warranty that many seniors assume will outlast them.
The Sonata has a low ride height, which makes it easier to enter if mobility is a problem and supportive seats that make it quite easy to get comfortable. In addition, the Sonata features strong reliability ratings and great fuel economy that just adds to its value.
Buick Encore
You bet there is a Buick in the lineup of vehicles preferred by seniors, no surprise there.
What might surprise you is that seniors are flocking to the Buick Encore, which is certainly not your grandmotherly type car. The Encore is easy to climb in and out of, yet sits up high enough so you get a good view of the road. The encore is a smart buy as it also offers a rearview camera and OnStar telematics system that provides automatic crash notifications.
Honda Odyssey
The Honda Odyssey gets good safety scores, decent gas mileage and handles like a car, perfect for the senior couple who wants to go on a road trip. In addition, the doors are big, the floor is low and there is plenty of space for luggage and whatever else you want to haul for your trip. And who says senior citizens can’t drive minivans?
Toyota Camry
The Toyota Camry is a smart choice for seniors who desire a mid-sized sedan. Seniors are drawn to the fact that Toyotas are very reliable cars, among the best in their class. The dashboard on the Camry has large controls, which allows for easy climate and audio adjustments and are just one of the many features that make this a very comfortable car.
Chevy Impala
The Chevy Impala is a thoroughly modern car that is easy and comfortable to drive. Like the Camry, it has large controls as well as large displays to make driving easier. The Impala also includes the OnStar system, which is very helpful in case of an emergency. Not only that, the Impala is still a very sharp looking car.
Kia Soul
Many older drivers have taken to the Kia Soul as they find it perfectly compact and sporty. Even though the Soul is a bit on the stylish side, it is a practical vehicle which has proven to be reliable and comes with a great warranty.
The Kia Soul has big doors and low floors, making it quite easy to enter and exit. The Soul is also affordable and has a ton of safety features.
Chrysler 300
Seniors wanting a large sedan might just flock to the Chrysler 300. This is a big, comfortable car with a smooth ride and an upscale feel to it. The gauges are done just right without being too overwhelming and it comes with plenty of safety features as well, so it is a good choice for seniors.
